Marketing Courses which transform businesses & individuals
Diploma in Practical Marketing
Are you the only person responsible for marketing in your organisation?
Being the only marketer in an organisation can be lonely.
If your management team don’t have the training or experience in marketing to support you, who do you turn to?
The Marketing School provides
- practical training which can be implemented immediately
- peer to peer support groups
- strategic planning advice and supervision as required
Our Vision
To transform businesses through effective marketing training and support.
Our Mission
To empower solo marketers to become experts in their field.
Our Process
To provide interactive, practical training courses, peer to peer support groups, strategic planning advice and supervision.
The problem
Having one person in an organisation responsible for marketing can cause problems for both the individual and their management team.
Time to Supervise
Lack of Knowledge
Retention
Cost
What's in it for the company?
Good training isn’t cheap.
You need to know what the value to your company is, in return for the investment in terms of money, time, and development for the individual.
You will have to be willing to give your marketer some information along the way though, so you get the most from their training.
Improved marketing strategy
Is your current marketing strategy mapped to your business plan and customer journey?
It will be through this course!
Real improvements month on Month
Each month will provide information to be implemented before the next module. Progress will also be reviewed each month.
Tailored Training
Cohorts are kept small so that the training can be applied for your organisation. No generalised theory here!
Up-to-date Practice
The course content is updated before every module is taught... nothing stands still in marketing and so a course written six months ago is probably out of date.
The Marketing School
The Marketing School was founded by Claire and Jane to fulfil a need for practical marketing skills training.
Both are experienced and successful Marketing Consultants and both have their own Marketing Agencies.
Claire has over two decades experience in training, having worked at The University of Sheffield for many years, and has since developed and delivered accredited and non-accredited training/apprenticeships for organisations, as well as running her own courses.
The Marketing School deliver non-accredited training by choice. The field of marketing moves so quickly, accredited courses can be out of date before the whole course has been delivered.
Marketing training content must, therefore, be constantly updated as, for example, algorithms change, AI develops, Search Engines change their parameters … Nothing stands still and so neither must the training !
How The Course Works
All modules are delivered over half a day and are taught in person, in Sheffield (easy access and parking).
Refreshments will be available during the sessions.
The next cohort: will begin on 14th May 2026 – 9.30am.
In-Person
Peer to Peer
Email Support
Marketing excellence for real results
Diploma In Practical Marketing
The Modules
Diploma in Practical Marketing Modules
Each month will provide actionable steps to be implemented into the business.
Each of the 11 modules will build on the last, and prepare for the next.
1: The Marketing Mix >
- What does marketing include?
- Preparing to create your Marketing Plan
- Analysis of current provision
- Gap analysis
- Competitor Analysis
2: Marketing Strategy >
- Where does marketing strategy fit within the business.
- The difference between a strategy and a plan.
- The building blocks of a strategic marketing plan
- SMART goals
- SWOT/PESTLE
3: Content Strategy >
- What is content marketing
- The channels for content marketing
- How content marketing fits into your sales funnel and customer journey
- Different content for different products/services
- Repurposing content
- Content idea generation
- Psychology in content marketing
4: Branding >
- What is a brand – all the elements
- Brand credibility
- Brand positioning
- Increasing brand visability
5: SEO and Website Analysis >
- The three elements of SEO
- How to implement SEO
- Website analysis practical – for both SEO and UX (user experience)
6: SEO/AEO Copy and Content Writing >
- Differences between copy and content
- Google’s requirements
- AI Search requirements
- Writing for your audience(s)
- SEO/AI writing and editing skills
7: Maximising LinkedIn for Business >
- LinkedIn Strategy
- Content creation for LinkedIn
- Analytics and Optimisation
8: Analytics and Reporting >
- Why review activities
- Why analytics are pure gold
- How to review activities
- How to use analytics
- Evidence of marketing activity success
9: Lead Generation (Marketing and Sales Synergy) >
- The information Sales hold that Marketing require
- The interface between marketing and sales
- Bringing the two functions together
10: Personal Branding for the Team >
- Why team members should amplify their own personal brand
- Benefits to the company
- How to, and why, use LinkedIn to create a personal brand
Is the course for you?
If you are employed as the only person responsible for marketing in the company, then this course is for you.
If you are an entrepreneur or self-employed and wish to up your marketing game, then it’s also for you.
How much does the course cost?
The 11 month course is an investment of £3500 + VAT if paid upfront (saving £625 on the monthly plan!)
A monthly payment plan is available at £375 + VAT per month for 11 months
A self-employed and charity discount is available – please enquire.